Tinker Hatfield, designer and VP of Creative Concepts, part of Nike, announced today that the new Nike HyperAdapt 1.0 training shoe is set to revolutionize the athletic and casual footwear market. A key feature of the presented sneakers, which have been developed for about 10 years, is the presence of an integrated electromechanical auto-lacing system..
The auto-lacing system activates automatically when the foot contacts the insole. After activation, the built-in electromechanical system quickly tightens the «laces» in accordance with pre-set parameters. The degree of tightness is regulated by two buttons near the neck of each sneaker, these buttons are also used for loosening (lacing) and resetting the settings. The battery built into the sole is responsible for the operation of the system, a full charge should be enough for two weeks of use. The battery is charged through a special cable with magnetic connectors.
Designed for both training and everyday wear, the Nike HyperAdapt 1.0 Shoe is made primarily from a reinforced blend for support, protection and breathability. The toe and heel are additionally protected by a layer of wear-resistant polyurethane. The outsole, which houses almost the entire auto-lacing system, also consists of a traditional cushioning layer of EVA foam and a thin layer of TPU outsole.
The Nike HyperAdapt 1.0 Training Shoe will initially be available in three colorways (black/white, grey/black, and all white) for an estimated price of $720 per pair. This week, the first pair of sneakers should appear in two New York stores Nike Soho and Nike + Clubhouse.